Now, all advertisers have to do is find the right interests (i.e audience targeting) to promote their product/business. With user’s interests shared freely on the platform, advertisers can target their ideal audience with relevant offerings in sponsored posts. Why should you advertise on Reddit? Other than the fact that Reddit houses millions of passionate and dedicated users, subreddits means one thing for advertisers: advertisers don’t have to guess what users, or “Redditors”, are interested in. Subreddits cover a mainstream topic like nutrition to something more niche like “ SkincareAddiction” and “ CryptoCurrency.” In January 2021, 59,586 subreddits were added to Reddit. What makes Reddit different? Reddit is considered a social media platform, but what makes Reddit special is its focus on community (i.e., subreddits) rather than people. As users share the content they like, this gives them a sense of ownership in the community and increases interaction. Redditors react to the posts by voting, which gives an “upvote” that increases visibility (vs. Anyone can share content on these themed communities text, links, images and video which creates a constant flow of content on the platform. Reddit is also a content contribution site. These interests may include beauty, gaming, sports, celebrities, crypto, science research and every other topic you can imagine. Reddit is a network of communities based on people’s interests. Interested but not sure where to start? Let’s get you briefed on the significance of Reddit ads. In fact, Reddit is the third largest forum (after Google and Amazon) that consumers go to research products before purchasing. But did you know you could also advertise on Reddit and even achieve performance-driven results? A community-based online platform that houses over 430 million monthly active users, Reddit is a goldmine of opportunity for advertisers. As a retailer, you’ve likely dabbled in Facebook advertising, researched your options on Snapchat or even signed up for a business account on TikTok.
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